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Top 20 Most Followed Accounts on Instagram (2022)

What makes Instagram stand out from all other social media platforms is its aesthetic appeal. 

And this aesthetic appeal can’t help people but engage with the content. Instagram offers its users engaging ways to put content on it. 

Other social media channels like Facebook, Tiktok, and Twitter have a significant number of users. But, none of them can compete with Instagram when it comes to engagement.

Being one of the biggest and most engaging social media platforms, brands, celebrities, and the public alike leverage it for different purposes. 

Brands use it for business development. Celebrities use it for entertaining their fans. And the general public uses Instagram to influence others.

In the last couple of years, Instagram has produced hundreds of thousands of new influencers worldwide. And the platform as well as its users are expected to grow exponentially in the coming years too.

Here, I present to you a quick breakdown of the top 20 most followed accounts on Instagram in 2022.

1. @instagram: The Most Followed Account on Instagram

Not surprisingly enough, Instagram’s own account has the highest number of followers. It has 544 million followers by August 2022. And the number continues to grow. 

It has 7000+ posts. And most of these posts promote great talents on the platform. Instagram innovatively showcases the best talents in different categories with trending and highly interactive content. 

This way Instagram itself and the top talents continue to engage more and more users. 

2. @cristiano (Cristiano Ronaldo)

The account that has the 2nd highest number of followers is @cristiano. This account belongs to the football genius, Cristiano Ronaldo. Currently, this account has 477 followers. And this number continues to grow each day.

The reason why Cristiano Ronaldo has such a huge number of followers on Instagram is that he is a fashion icon as well apart from being one of the best footballers in the world. 

Most of his posts become top trends not only on Instagram but also on the whole internet. His unique lifestyle inspires people arguably more than any other individual on Instagram.

3. @kyliejenner (Kylie Jenner)

Kylie Jenner has the 3rd highest number of followers on Instagram. With 365 million followers, she is the first woman among women to achieve this number.

She is a highly successful television personality known for modeling and various other achievements.

4. @leomessi (Leonel Messi)

The great footballer Leonel Messi has 358 million followers on Instagram making him one of the most followed personalities on Instagram.

His posts include both his personal as well professional experiences. The way he connects with his fans earns him huge respect and love. 

5. @selenagomez (Selena Gomez)

With a staggering number of 343 million followers, the fifth most followed Instagram account on our list belongs to Selena Gomez. She is a great actor and singer, businessperson, and philanthropist.

She keeps her followers updated with what’s going on in her life. She frequently posts selfies and  photos with her friends 

6. @therock (Dwayne Johnson)

The great wrestler, Dwayne Johnson owns the 6th most followed account Instagram. 355 million people follow him and the number is growing every single day.


Dwayne is the only wrestler to fall among the top 20 most followed accounts on Instagram. He regularly posts his pictures with his family and selfies from the gym.

7. @kimkardashian (Kim Kardashian)

Kim Kardashian has 329 million followers on Instagram as of August 2022, and the number is growing each day. 

She is one of those celebrities who love to stay connected to their fans keeping them updated with what’s going on in their personal as well as professional life.

She is a great American media personality and a highly successful businesswoman. On Instagram, she entertains her followers with great modeling pictures among other things.

8. @arianagrande (Ariana Grande)

Ariana Grande is one of the few women to cross the 300 million followers on Instagram. Currently, she has 328 followers. She is an American singer and actress that’s been receiving huge media attention.

She has been one of the most popular personalities on other platforms like Spotify.

Her profile is loaded with pictures of her performances, photos with other celebrities, and many great selfies.

9. @beyonce (Beyonce Knowles)

As of August 2022, Beyonce has 273 million followers on Instagram.

The American singer, producer, and actress, Beyonce Knowles innovatively uses Instagram to engage her followers on Instagram. 

She posts her professional experiences as well as personal stuff on Instagram. Some of her personal life-related posts went viral and earn a huge number of  likes

10. @khloekardashian (Khloe Kardashian)

Khloe Kardashian has 268 million followers on Instagram. This makes her the 10th most followed personality on Instagram.

The American socialite and businesswoman posts glimpses of her different things including family gatherings, partying with friends, and business activities.

11. @kendalljenner (Kendall Jenner)

Kendall Jenner frequently posts updates related to her photoshoot. She beautifully uses Instagram to promote her fashion work. 


Also, she regularly engages her followers with her personal as well as professional highlights. This is why she has a huge following of 255+ million followers on Instagram.

12 @justinbieber (Justin Bieber)

The globally acclaimed pop singer Justin Bieber has 255 million followers making him the 12 most followed celebrity on Instagram.

He posted 7000+ times— many posts with millions of likes. He shares snippets from his personal as well as professional life. Also, he promotes his music on Instagram.

13. @natgeo (National Geographic)

After Instagram, the second most followed brand is National Geographic. As of August 2022, it has 237 million followers.

The reason behind the huge growth of National Geographic is the type of content it produces that really suits the taste of Instagram. The more visually appealing the content, the more engagement it gets.

14. @nike (Nike)

Brands like Nike understand the importance of using social media to promote their products and keep connected with their customers.

With 235 million followers, Nike makes it to the list of the top most followed accounts on Instagram. 

Nike has successfully maintained a great social media presence with a mix of still and video content.

15. @taylorswift (Taylor Swift)

Taylor Swift is one of the most influential American singers and songwriters. She is the 15th most follower personality on Instagram. As of August 2022, her Instagram profile has 222 million followers.

She engages with her audience by sharing stories related to her personal as well as work life. She posts shots from her performances and other activities. Also, she turns to Instagram to promote her music.

16. @jlo (Jennifer Lopez)

Jennifer Lopez is another celebrity in our list of the top 20 most followed accounts on Instagram. She has 220 million followers.

She knows how to engage her followers and share with them highlights from her shoots and other events. Her Instagram story also includes highlights from her personal life.

17. @virat.kohli (Virat Kohli)

Virat is an Indian Cricket icon. He has 212 million followers on Instagram. Virat remains active on social media to keep his fans and followers updated about what’s going on in his personal as well as professional life.

Virat Kohli is one of the few Indian sportspeople who have a such huge social media presence.

18. @nickiminaj (Nicki Minaj)

Nick Minaj is a great musician who has a huge number of followers on Instagram. With 201 million followers, Nicki is the 18th most followed personality on our list of top 20 most followed Instagram accounts.

She shares highlights from her events, tours, and personal life through videos and pictures. On her profile, you’ll find her pictures with her fans as well.

19. @kourtneykardash (Kourtney Kardashian)

Kourtney Kardashian has 196 million followers on Instagram. This makes her one of the most followed personalities on Instagram.

Kourtney Kardashian is a highly successful American media person. With her sisters, he has launched some clothing collections and remained successful. She uses Instagram to promote her collections.

20. @neymarjr (Neymar da Silva Santos Jr)

The last on our list is another athlete Neymar da Silva Santos Junior. He has 177 million followers.

Neymarjr is one of the most famous athletes in the world. He turns to Instagram to share his life experience with his fans and followers. 

His profile has 5000+ posts that include pictures and videos of him playing soccer, and hanging out with his friends and among other things.

Pro Tips for You to Get More Real Followers on Instagram

Getting more followers on Instagram is easier than on any other social media platform if done right. 

Those people get more followers who:

Connect with their followers by sharing real-life experiences so they engage more. More engagement means more growth.

  • Post funny content often
  • Post inspiring content
  • Share relatable life experiences


The analysis of the top 20 most followed Instagram accounts tells us that the more visually appealing the content is, the more engagement you’ll get. 

Also, sharing real-life experiences manifolds the engagement rate. This engagement translates into more reach and you get new followers.

So, if you want to grow your account, you need to engage your followers with value in a visually appealing way.

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