Teenagers will Be Allowed to Shop on Amazon with their Own Accounts
Amazon announced that, with limited independence, young people aged 13to17 will be able to use an Amazon Household account to shop on Amazon’s online marketplace. Teenagers now can buy things using those accounts in the Amazon app. Teenagers’ accounts do not disclose information about their parents’ credit cards, nor do they see their parents’ browsing or buying history.
Teenagers can put the order on the Amazon App when they find something that they want to buy. They will be able to include a note that explains why they need the particular item. For example “this is the bag I need for school.” Parents will be informed of each purchase by receiving an email or text showing the information of the item, price, and shipping address. The parent can approve the order by text or they can visit their orders page for more details. By default, parents approve every order. Also parents can choose to skip the step of approval and set pre-approved spending limits, letting the children be free to place orders up to a certain dollar amount on their own. Parents receive notifications for every order and can cancel and return any item according to Amazon’s policies. Parents can’t deny an order by replying to the automated message directly，but there are several options for them to refuse a purchase, for example, they can decline through the “order page”. After 30 minutes of each order, my parents couldn’t refuse.
Amazon launched Households in 2015 to put more control over the ways that people share their Prime accounts with friends and family. Teenagers will also have access to Prime Video and other benefits, which means that they’re basically getting a potential five-year trial run of their own full Prime account. “As a parent of a teenager, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We’ve listened to families and have built a great experience for both teenagers and parents,” said Michael Carr, Vice President, Amazon Households. “For teenagers that have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime”. Teenagers are a powerful shopping force. Their shopping footprints are everywhere. So are their parents’ wallets going to be empty?