Expert Advice on building your Brand on Social Media
To own a successful business you need to create a successful brand, isn’t it? Large enterprises loaded with cash find it very easy to build a brand; a massive investment is all that they need. But with the rise of social media, a new and affordable channel has opened up for marketers to promote their brand. Did you know that a third of all online consumers across the globe follow brands on social media? It is true; social media has immense marketing opportunities for big and small businesses alike.
Consumers are online most of the time, thanks to the smart gadgets. Whether they want to find the best restaurants in a foreign place or want to make a purchase from their home, all they need is their smartphone. So you see through something as simple as the social media you can take your brands to your potential customers home.
But making your brand popular on the social media is not as easy as it sounds; you cannot just create a glossy Facebook page and expect your brand to grow just like that. You will need to invest a significant amount your time to develop and update your social media pages.
Here are some of the tried and tested ways to help you build your brand on the social media –
- Choose your platform wisely
There are several social media platforms out there and each cater to a particular kind of audience. For example, Facebook is the largest and most popular platform. However, only brands that provide directly to the consumers can grow on this platform. And if you are targeting only the young audience your brand will be able to establish a deeper presence on platforms like Instagram (buy instagram followers) and Snapchat. Similarly, if your brand is catering to other businesses you will need to make use of LinkedIn. So you see to build a strong brand on social media you need to channel your efforts to the right platform.
- Consistency is the Key
When you start posting on social media sites, you need to follow a pattern while posting content. Decide whether you will be posting daily or on alternate days and if possible set a particular time for your posting. And when you follow a pattern your audience will be given provided with a certainty, and they will be checking your updates regularly. And another thing that I want to point out is that if you are going to have long delays between your updates and posts, you cannot build a brand here. Social media demands frequent postings to help you stay popular. And to do this, you need to focus on only a few sites in the beginning, and this will give you enough time to be consistent.
- Hook book and cook your visitors!
Online visitors have less patience and an even less attention span. And the challenge for social media marketers is to develop content that grabs the attention of visitors, keeps them engaged and makes them look forward to seeing more posts. So if the posts are going to be all about your brand, you will lose your audience. So instead of doing a lot of direct promotion of your brand, make it all about your customers. Know their interests and find out what makes them tick. For example, if you own a cosmetics brand you could post a video or a blog about makeup tips. You could also hold competitions with attractive giveaways to promote better interaction.
- Make your page visually appealing
Would rather read through a big blog post or would you prefer an appealing infographic? The latter right? Images have a strong influence in registering the brand in the customers’ minds. Play around with compelling visuals and videos to attract customers and to offer them the best experience with your brand. You can also experiment with the layout. Using unique colour combinations and attractive designs helps your brand stand out from the crowd.
- Be consistent with the content
First of all, have a strategy for branding; like how do you want your customers to perceive the brand and what sort of relation do you want to build with your visitors. And based on this strategy you need to create contents that directly supports the theme or indirectly does the job. If you notice a brand’s print ads and commercial ads you will notice a consistency between them; it might be the use of the same colours, designs, placements or the similar use of any other elements. When there is a consistency in the content, you will be able to reinforce the brand better.
- Build relationships with other established brands on the social media
This is a very useful strategy if you are beginning from scratch. It takes a lot of time and a lot of effort to get a new brand recognized; customers too, look for credibility and assurance. It can be made simpler by connecting with the popular brands on social media. You can share, like or even comment on their posts. And if they share or comment on yours, make sure to express your gratitude. Building healthy relationships with others on social media helps a great deal in developing your brand.
- Use social media to serve your customers
A lot of corporations are using their social media pages to offer customer support and service to their customers. Earlier when a customer was dissatisfied with a product or service they had to take the pain to mail the company, but now they can do it with a single post on the social media. You can use the social media page to communicate with the customers and to know how well your brand is being accepted by them. This is also your opportunity to get feedback from a vast audience which would help you in making regular improvements.
Social media has succeeded in bringing the brands and its customers together, but these platforms have their own principles. If you can follow them, you will be able to build a very strong brand on the social media.